Mob a local store for the Environment!

Ever wander what the opposite of a boycott is? Wonder no more. An innovative nonprofit called Carrotmob this fascinating new strategy for environment action that remixes those old Hacienda fundraisers where everyone shows up for a meal and 5% goes to your local high school.

In this case, Carrotmob took bids for the highest percentages from various grocery stores. And instead of donating the money, the store commits to using the money to do environmental improvements as directed by Carrotmob. Then everyone and their brother shows up to buy stuff from the store at a appointed time.

Unfortunately it’s in San Francisco, but maybe if the idea catches on, it’ll come to a neighborhood near you!